Since I’ve completed my Design course at UFRJ in Rio, I became passionate about the process of creating new products, which led me to a wide range of places. I worked at product development offices at Rede Globo, the 3rd biggest broadcasting conglomerate in the world, as a teacher and as strategist developer for companies all over Latin America.
When you are immersed in design for change it is really easy to realize that our consumer based society is changing. It’s not possible anymore to merely think on creating new stuff and push it to consumers. All over the world leaders are using design to think of new service solutions that deliver a whole new approach to how we live and share, in the pursuit of more sustainable ways. This is a huge paradigm shift, and to be working with a really talented and diverse family at live|work gives me the chance and tools to contribute and make a difference.